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|Since 1993, Russian Media, Inc.
has been the leading informational source for the Russian-speaking Community of the Greater Cleveland and
Columbus in the state of Ohio.|
Russian Magazine is a recognized bi-weekly newspaper published by Russian Media, Inc.
It is an effective way to promote your business to the community through free direct mail.
Increase your business revenues by targeting the ethnic market!
The Russian-speaking Community is one of the fastest growing markets in US.
- By various estimates, the Russian-speaking population in the United States is over 3 million people. About
75,000 of them constitute the Russian-speaking Community of the Greater Cleveland.
- Most Russian Americans are highly educated and well assimilated, yet they are still eager to follow the
latest political and cultural developments in Russia and former republics of USSR.
They value their heritage and pass it on to their children, thus creating a growing need for the Russian language media.
Our mission is to unite the Russian-speaking population throughout the state and serve as a bridge to their culture and
country left behind as well as the window to their newly acquired home.
Our objective is to complement the national mass media by categoring to the informational and entertainment needs of the
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Robert L. Smith The Plain Dealer
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October 18, 2013 at 5:41 PM
Michael Feinstein's newspaper, Russian Magazine, is celebrating its 20th anniversary.
He was photographed in the offices of Russian Media in 2009
After publishing the first edition of Russian Magazine 20 years ago,
Michael Feinstein celebrated with champagne
gulped from a paper cup in his Cleveland apartment.
Sunday, he'll sip that champagne from a fluted
glass at Restaurant Europa in Pepper Pike,
wearing a tuxedo and surrounded by leaders of
the Russian American community of Greater
Russian Magazine, Feinstein's bi-weekly
newspaper, turns 20 next month at a birthday no
one expected to see. It stands tall among the
ethnic press of Northeast Ohio for its endurance
and for its continuing impact.
In the digital age, the printed tabloid remains
packed with ads and lively with stories about
events in the local Russian community, reports
from the old country, Russian movie gossip, and
news of the latest Russian basketball phenomenon
to join the Cleveland Cavaliers.
With a direct-mail circulation of 5,000, it's
one of the most widely circulated ethnic
newspaper's in Ohio.
"This was my dream when I moved to America, but
I never imagined 20 years," Feinstein said
Friday, as he made preparations for the gala
celebration. "We have a very small market but
it's our market. What surprises me is the young
people. They read my newspaper, too. That's a
big reward for me."
Written entirely in Cyrillic, with no English
translations, the newspaper nevertheless appeals
to the children of the immigrant parents it was
designed for, Feinstein said. He credits the
dynamic nature of Cleveland's Russian community,
which numbers about 30,000 people and is still
freshened by immigrants.
Feinstein knows their odyssey.
He arrived in 1993 with a master's degree in
journalism and a resume that included serving as
editor-in-chief of a major Russian newspaper.
Feinstein, who is from Kursk, in the south of
Russia, came with his wife and mother, both
teachers, and his father, an engineer.
Like other Russian emigres, many of them Jews
escaping persecution, they swallowed their pride
to clean offices and deliver pizza while
striving to get back to cherished careers.
Seeking to hearten and inform the community,
Feinstein resolved to start a newspaper with the
slimmest of resources. He recalls bartering with
a computer business to put out the first
edition, gaining a used computer in exchange for
a free ad, and celebrating a $100 profit.
He watched the paper rise with the fortunes of
With his wife, Olga, Feinstein created
Lyndhurst-based Russian Media, which at one
point published the newspaper, ran a cable
television show, produced Russian commercials
and radio programs and published Russian
Today, Feinstein spends part of the year in Los
Angeles, where he runs a film school and
produces documentary films for Russian
television. The Internet allows him to write and
edit his newspaper from anywhere, he said, and
he sees a bright future for Russian Magazine
because of the advantages his readers glean from
being conversant in two cultures.
Exhibit A, he said, is his 23-year-old daughter,
Allie. She came with mom and dad at age 3 and
grew up speaking both Russian and English.
Today, she's a marketing executive for ABC
Family, often representing her employer in
Russian-speaking parts of the world.
"It's great to have two languages, to be
multicultural," Feinstein said. "The newspaper
helped people to do that."
Cleveland.com/Business/October 19, 2013
Cleveland Russian Magazine
The Cleveland Russian Magazine, founded by Michael Feinstein, celebrated its 20th anniversary
with a black tie dinner party at Café Europa in Pepper Pike.
Cleveland Jewish News Posted: Friday, October 25, 2013 10:00 am
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